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About

Hi,

I'm Ash.

You could call me a designer, a developer, a copywriter, or all of the above. The way I see it I’m just a guy with a passion for making stuff, and helping businesses reach their full potential.

Years of experience in web design and development has allowed me to gain the skills and knowledge required to design and build beautiful, stable, responsive, Search Engine friendly and performant business websites, in a way that’ll work seamlessly with your business practices, and do so in style! I specialise in (but am not limited to) WordPress and WooCommerce.

A great website is nothing without great copy! Whether it’s for your website’s homepage, about page, product descriptions, or blog articles, I can create unique, well-written copy that entices your site visitors and boosts your sales and engagement, all while carefully weaving your SEO keywords naturally within the text to help with your site’s search engine rankings.

I not only work directly with businesses and individuals but also offer my services to agencies, and the like, on a white-label basis. If you think we could work together, feel free to get in touch! 

Thanks for stopping by,

Ash

My Work
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Portfolio

After
Before

Torbay Herbalist

  • eCommerce, Speed Optimisation, Support & Maintenance, Web Design, Web Hosting, WordPress

Dawn Ireland, AKA The Torbay Herbalist, is a medicinal herbal practitioner who has been creating handmade natural herbal remedies and botanical skincare products using plant-based ingredients, essential oils and herbal extracts since 2003. Dawn’s original blog-style WordPress site had become outdated and was difficult to use on tablet and mobile devices. After redesigning and rebuilding her site in December 2021, I also helped Dawn to further expand her site 6 months later by adding eCommerce functionality which allows her to sell a selection of her products online. Dawn also hires me on a regular basis to make changes to the site and perform updates and routine maintenance to ensure that it’s secure, performant, and search engine friendly.

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HoyaSaxa Leadership Coaching

  • Web Design, WordPress

Michael from HoyaSaxa Leadership Coaching is known for his impressive career and extensive experience coaching leaders in business, higher education and non-profits. His previous self-built website didn’t convey his services in a professional way, so he commissioned me to create a new bespoke WordPress website design to replace his old one.

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ES Auto Installations

  • eCommerce, Web Design, WordPress

Aran Rolley of ES Auto Installations specialises in the sales and installation of dashcams, vehicle trackers and other vehicle-specific security equipment. His business had started to outgrow his previous self-built Wix site, so he commissioned me to design and build a bespoke WooCommerce store which allows him to manage his range of products, customers and orders more effectively. He was very happy with the end result, which is reflected in his glowing review.

Aran Rolley
Aran Rolley
ES Auto Installations
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I spent a lot of time researching and speaking with different Web designers as it is a big deal that I get this right. After speaking with Ash I decided to go with him. I could not have been more happier with my decision. He asked lots of questions to distinguish what it is I'm wanting, and he exceeded my expectation's with the results. He produced a perfectly working e-commerce site that exceeded every expectation I had. Any challengers he faced he dealt with accordingly, His communication and updates to me were perfect, He was always more than happy to I honestly cant recommend Fraxinus Studio enough.
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After
Before

BenzBlogger

  • Web Design, WordPress

Jesse Cannon-Wallace, AKA BenzBlogger, is a Mercedes-Benz sales professional who has been blogging about all things Mercedes since 2007. Her site’s design hadn’t changed much since the site was first launched, so it had become very outdated and desperately in need of a refresh to bring it up to modern standards. Jesse was very happy with her new bespoke, responsive design and left a 5-star review!

Jesse Cannon-Wallace
Jesse Cannon-Wallace
BenzBlogger
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Ash seemed interested and exciting about redoing my website. he provided examples and lots of suggestions to make it look great. Would not hesitate to work with again.
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MARC

  • Copywriting, Web Design, WordPress

Multi Assistance Resource Centers (MARC), is a non-profit, peer-run organisation based in New York which is dedicated to providing a range of support services and resources to those in need in the NY community. Although an established organisation, they had yet to create an online presence when they first approached me. As well as designing and building the new site around their existing branding, colour scheme, and client intake processes, I was also tasked with creating written content for the site and sourcing stock images that are appropriate for MARC’s intended audience.

Jovanna Marc
Jovanna Marc
Multi Assistance Resource Centers
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I must say, this has been the best experience I've had. the seller was very patient with me because I know nothing of IT nor IT terms and at times, I may have been a bit difficult and delayed but the seller's integrity in delivering exactly what I wanted was past my expectations. the seller was detailed oriented. the communication between the seller and I was exceptional. the seller always responded to my request for revision in an urgent fashion. the sole purpose of the seller was to execute the perfect website. not only was the website inviting and welcoming but easy to navigate. I would definitely recommend this seller, you won't be disappointed.
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